Theyre bringing it back: Par-City

March 8th, 2010

In case you didnt realize it already, we have our ears to the streets to bring you whats hott before its hott. So do yourself a favor and check Par City. Par City is bringing hip-hop back to its birthplace. Made up of Willy Dope, Anti, and GiF, born and raised in the holla-atcha-boy, crazy times, please believe it, believe it please, boogy down, motha$%&*@ Bronx. Anti, GiF, and Willy Dope each have different tastes in music. GiF is the poet, Anti is the mainstream artist and Willy Dope is the back-pack rapper all coming together to form a unique sound of what is Par City.

They kill it, nuff said you chickens

March 2nd, 2010

Mysto and Pizzi are hugely talented, they have a natural ability to make dope beats that make you bump your head no matter what type of music you listen to. they also made the remake of “Somebody’s Watching Me”, played in the GEICO commercials. We expect even bigger things out of these guys in the future. Check them at www.mystoandpizzi.com and check some of CJ’s favorite mysto and pizzi videos below.

badass

February 18th, 2010

NBC has a death grip on all Olympic video content, making it impossible for us to post the sick video of Shaun White’s gold-win in Vancouver. On his second run on the half-pipe, White included the “Double McTwist 1260,” a double backward flip with 2-1/2 revolutions ending in a blind landing, and ended with the best score of the day of 48.4 points. that’s badass.

Young Jimmy T

February 16th, 2010

In continuing our support of up-and-coming talent, be sure to cop Young Jimmy T’s new album dropping this Spring 2010. “Life to me is like a game of chess, and 3/4th’s of the people in this world only know how to play checkers.” More info at www.youngjimmyt.com

Other (great) versions of NY State of Mind

February 6th, 2010

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Alicia Keys – Empire State of Mind (Part II) Broken Down
www.colbertnation.com

Yeah, I love New York, it’s the king of all the cities

I lived up by the guggenheim till I got myself some kiddies

Moved to Connecticut, bye George Pataki

Volvo to the dry-cleaner pickin’ up my khakis

Now my shopping mall is closer, my community is gated

My shorties are all private school educated

Home theater system, 60-inch plasma

Clean suburban air much better for my asthma

Still hit the city, Times Square I keep it real

Hard Rock Cafe for their appetizer deal

M&Ms Store, Disney Store, I’m in heaven

I own this town from 41st to 47

Got tickets to The Lion King, that show is fantastic

Leave half an hour early so I can beat the traffic

I can get home really fast, driver rocks an EZ-Pass

To the land of cheaper gas and the upper middle class

The Parkour Movement

December 30th, 2009

We learned more about the art of “Parkour” (aka Freerunning) through our boy Jesse La Flair. If you don’t know what Parkour is, take a look at this video Jesse recently made and prepare to be blown away. – this shit is crazy . . . and really impressive.

We also found this description on Wikipedia: “Parkour (sometimes also abbreviated to PK) or l’art du déplacement (English: the art of moving) is the physical discipline of training to overcome any obstacle within one’s path by adapting one’s movements to the environment. The object of parkour is to get from one place to another using only the human body and the objects in the environment. The obstacles can be anything in one’s environment, but parkour is often seen practiced in urban areas because of the many suitable public structures available such as buildings and rails.”

As we have said before, we aim to bring in all the different aspects that make up the Concrete Jungle into the fold of the brand. Parkour definitely has its roots in the environment of a Concrete Jungle because the Concrete Jungle is the playground of the Parkour movement.

We asked Jesse how he came across this passion and how he realized he had a talent for it . . .

“ever since i could remember I was jumping off stuff and training my body to be in the best shape I could . . . At some point in college I watched a video of guys doing what I learned then was called Parkour. Now I’ve climbed my fair share of roofs and stuff to bomb some murals and such but… Idk giving it a name and calling it a discipline was eye opening. The more I learned about it the more it intrigued me. I have always been interested in pushing myself and thats what parkour is. I train alone a lot and I like to because the only one that can convince you to do something is yourself. Life is filled with obstacles physically and metaphorically, and Parkour teaches you that every obstacle can be overcome. Progression is progression no matter how small or large.”

http://www.youtube.com/user/LaFlairParkour

http://www.americanparkour.com/

http://parkour-videos.com/

“Tryin’ to Live” by Mr. Nickelz

November 6th, 2009

Introducing Mr. Nickelz from Queens, NY. It is only a matter of time for Nickelz – All that’s really required is one good shot – his lyrics roar like crazy and show profound thought and inspiration

He’s as real, as authentic, and as raw as it gets . . . This video is his joint, “Tryin to Live”

A solo Nickelz mixtape is being distributed now
Nickelz is also member of a unique band that blends r&b, rap, soul, and hip hop into one never-before-heard sound called, “EarthChild” – we’ll be putting some of their stuff up too – An album for EarthChild is in the works

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